Bay to Breakers
Race Identity, Digital Marketing, Environmental Design
Endurance Team Manager
Wasserman Media is a marketing group that specializes across a multitude of sports and entertainment. I worked closely with the Endurance team, initially assisting with pitch decks to future sponsors.View Live Site
How can we re-brand a marathon's legacy?
Brand Identity + Iconography
We designed a brand new Identity Logo, as well as iconography that was eventually featured on the 30-foot tall trusses that all of the runners started and finished through.
In addition, in 2018, Team Wasserman announced that they were announcing an extension of the race: the Breakers Bonus. We created various logo lockups, and ultimately landed on one that spotlighted the mascot of the race, Ape Hasbury.
We had a year long process of creating digital assets leading up to the race. These assets included social media posts, gifs, and stickers for the race’s camera app.
Interested in working together?Say Hi 👋