Bay to Breakers

Deliverables
Race Identity, Digital Marketing, Environmental Design
Credits

Jake Hirsch
Endurance Team Manager

Wasserman Media is a marketing group that specializes across a multitude of sports and entertainment. I worked closely with the Endurance team, initially assisting with pitch decks to future sponsors.
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How can we re-brand a marathon's legacy?

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Brand Identity + Iconography

We designed a brand new Identity Logo, as well as iconography that was eventually featured on the 30-foot tall trusses that all of the runners started and finished through. 

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Alaska Airlines Bay To Breakers 2017 Iconography

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Alaska Airlines Bay to Breakers 2017 Start Line

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Additional Branding

In addition, in 2018, Team Wasserman announced that they were announcing an extension of the race: the Breakers Bonus. We created various logo lockups, and ultimately landed on one that spotlighted the mascot of the race, Ape Hasbury. 

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Breakers Bonus Logos
Breakers Bonus Alternative Logos
Other Initial Concepts

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Bay to Breakers Founding Member Medal

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Breakers Bonus Medal beside Alaska Airlines Bay to Breakers Medal

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Digital Marketing

We had a year long process of creating digital assets leading up to the race. These assets included social media posts, gifs, and stickers for the race’s camera app.

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Facebook Header for Bay to Breakers

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