Art Direction, Website Design, Webflow Development
PaitDigital Payton Smith, Justin Sobojinski
EZ-ACCESS provides nationwide solutions to those with limited mobility. They approached PaitDigital wanting to revamp their existing site to re-haul the site's product navigation, increase customer conversion, and to increase on-screen retention.
How can we get customers to find the mobility product for their personal needs?
Previous Home Page
The team at EZ-ACCESS wanted to completely re-design their customer experience. We opted for a cleaner, easier to navigate homepage that immediately gave the user to browse by four categories: Residential, Commercial, Industrial, and Recreation.
New Home Page
We also focused heavily on building custom CMS collections for the products. We wanted to give specific and detailed information for each product so the customer would find all the information they would need before contacting the team directly.