Brand Handbook, Web Design, Web Development
DRYPT is an emerging activewear company based in Seattle, Washington. Starting with a product, logo, and name, DRYPT wanted to refine their identity to refine their brand.
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How can we stand out from other established activewear brands in the market?
Initially, DRYPT reached out to refine their Brand Identity. They've had their product and logo designed, but were unsure how to approach their marketing strategy.
We provided DRYPT with different moodboards, showcasing alternative ways we can present their brand. Ultimately, we came to a fruition to present the brand as a brand for the individual. By circling the Brand Pillars and the audiences they are trying to captivate, DRYPT is more clearly able to hone down on their marketing efforts.
Web Design + Development
With a Brand Strategy in mind, DRYPT needed to develop their E-commerce Platform. Over the course of a month, we worked on lo-fi wireframes, hi-fidelity mock ups, to a working prototype in Webflow. We then converted the site from Webflow to Shopify where they can have more power controlling their inventory and marketing efforts.