project

DRYPT

Year

2020

Deliverables

Brand Handbook, Web Design, Web Development

Credits

About

DRYPTΒ is an emerging activewear company based in Seattle, Washington. Starting with a product, logo, and name, DRYPT wanted to refine their identity to refine their brand.

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The Problem

How can we stand out from other established activewear brands in the market?

The work

‍BRAND DEVELOPMENT
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Initially, DRYPTΒ reached out to refine their Brand Identity. They've had their product and logo designed, but were unsure how to approach their marketing strategy.

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We provided DRYPT with different moodboards, showcasing alternative ways we can present their brand. Ultimately, we came to a fruition to present the brand as a brand for the individual. By circling the Brand Pillars and the audiences they are trying to captivate, DRYPT is more clearly able to hone down on their marketing efforts.

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Web Design + Development
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With a Brand Strategy in mind, DRYPT needed to develop their E-commerce Platform. Over the course of a month, we worked on lo-fi wireframes, hi-fidelity mock ups, to a working prototype in Webflow. We then converted the site from Webflow to Shopify where they can have more power controlling their inventory and marketing efforts.

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Wireframes

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