project

LATHER

Year

2019

Deliverables

E-mail Templates

Credits

Kristen Merry + Caitlin Cordtz
Creative Directors

Danny Spena
Photographer

About

LATHER is an eco-conscious skincare and wellness brand in Pasadena, CA. Their goal is to make products with natural and unique ingredients not offered in the conventional market. Under Kristen Merry, we created a series of 7 e-mails on-boarding new prospects to the LATHER brand.

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The Problem

How can we elevate brand presence to captivate the consumer's interest?

The work

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Website Relaunch

I was signed on at a very important time for LATHER. They were at the beginning stages of developing their new website and needed all hands on deck. Under Creative Director Caitlin Cordtz, I helped with the re-launching of their new e-commerce site from Magneto to Shopify, and assisted with the entirety of the website's digital media. I was in close communication with the developer to ensure that the website matched our hi-res mocks.

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Email Series

We created a series of 7 emails that introduced the LATHER brand and offerings. We had to make sure the emails were responsive both on desktop and mobile screens.

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LATHER Welcome Email Series 1

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LATHER Welcome Email Series 2

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LATHER Welcome Series Email 3

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